I’ve recorded interviews with entrepreneurs every week for about 10 years now… a countless amount. So it’s safe to say it takes a remarkable entrepreneur to truly blow my mind.
Tobi Pearce (Co-Founder of SWEAT) did just this in our recent conversation for my podcast.
In only 5 years, Tobi and his co-founder and fiance, Kayla Itsines, have
have grown from selling a single eBook ‘The Bikini Body Guide’ to building a multi-million dollar health and fitness app, SWEAT and an audience of over 40 million worldwide.
This year alone SWEAT brought in over $100 million revenue, and 2019 is set to be even bigger for the Australian power couple.
What’s so impressive about Tobi is his counter-intuitive approach to marketing, and the depth of knowledge he has of each and every function of the entire business.
In this podcast we dive deep into the growth strategies that have enabled SWEAT’s success.
Make sure you listen to learn:
- The counter intuitive brand building strategy that has enabled Kayla and Tobi to amass an audience of over 40 million online
- The highly effective paid advertising strategies that allow Tobi and Kayla to convert their online fans into paying customers
- The 4 key business growth pillars that have helped Sweat to scale from a simple eBook to a multi-million global dollar company (in just 5 years)
The number one piece of marketing advice Tobi violently disagrees with – and why you need to look beyond it if you want to succeed in business
You can listen to the podcast here.
Also a big heartfelt congratulations to Kayla Itsiness and Tobi Pearce who’ve just announced they're expecting their first baby. I'm so incredibly happy for you both. The entire team hear at The Entourage are cheering you on.
Once you’ve had a listen to the podcast, make sure you follow the entire SWEAT crew on Instagram.