So many businesses focus on the frustrations and fears of their audience, rather than to their hopes and heart. Should you do the same? My answer today is probably the opposite of what you’ve been told for the last 20 or 30 years, but it’s been working for me so listen up. This is why pain point marketing does not work.

Do you have a question? Send it through via Instagram, Facebook, Snapchat or Twitter. Remember to use the hashtag #AskJackD and I’ll answer it for you.